This is STROBE

Let’s call out the obvious: quality ski wear doesn’t have to break the bank.
Over the years, we’ve seen the industry chase higher margins and faster fashion trends — which led us to pursue a different vision: that great ski wear is built on simplicity and common sense.

We believe in timeless, minimal designs you’ll wear for years.

We believe that fewer middlemen lead to better products.

We believe in a sustainable approach to every part of our business.

We believe in garments built with purpose.

By removing unnecessary layers of complexity and pointless fuss, we can create long-lasting, sustainably made ski wear that’s easy to choose, easy to use, and easy to love — year after year.

It really is as uncomplicated as it sounds.

This is us

Founded in 2021, we are still young as a company. Our concepts and ideas are new, but the team behind them brings decades of experience in ski wear manufacturing and traditional fashion. Based in Sweden, our company has co-workers in multiple locations around the world.

Our ambitions are high. We strive for nothing less than perfection in our garments and are constantly working in an improvement loop to adapt to feedback and the latest technology. We love connecting with passionate outdoor enthusiasts, so please don’t hesitate to reach out with any ideas or questions.

Let’s take Our Responsibility

The world is undoubtedly facing enormous challenges, and it is clear that everyone must do their part to help out. Step by step, day by day.

As a garment manufacturer, we recognize our responsibility and are fully committed to making a difference. We prioritize using recycled and organic materials for all our garments. More importantly, we have put a lot of energy into creating high-quality, durable garments. We are also happy to assist you with repairs to extend your product’s lifespan.

Read more about our sustainability commitment.